VASUMA and SoonNoon Launch Limited-Edition Collector's Box
Stockholm brands VASUMA and SoonNoon come together for a limited-edition collector's box featuring a handcrafted felt cowboy hat and exclusive navi
JOURNAL
EST. 2025
Vasuma Journal is an editorial space for fashion, culture, and modern perspectives while offering clear, considered guidance on eyewear and everyday details.
Vasuma Talks - Dina Ögon
Meet Dina Ögon as they talk about roots, analog grooves, style, and vintage TV jingles in the latest edition of Vasuma Talks.
Behind The Frame - Christoffers Blommor
Vasuma meets Christoffer Broman, founder of Christoffers Blommor, to explore a creative practice where flowers become a medium for expression.
VASUMA STHLMFW 2026
On June 9, Vasuma hosted a Courtyard Gathering at its headquarters in Stockholm’s Old Town as part of Stockholm Fashion Week 2026.
How to Style Eyewear With Your Outfit
Glasses are often chosen for practical reasons. Fit, comfort, and vision correction naturally come first. But eyewear also plays a significant role in how an outfit is perceived.
SVENSK SOMMAR
Svensk Sommar is a love letter to the hazy dreams and clichés of the north. This is our summer. Honest, raw, and just a bit sarcastic.
Neon Noir
NEON NOIR explores the tension between neon light and hard daylight, capturing Tokyo’s layered energy in bold, sculptural form.
Vasuma Talks - Jimmy Guo
Meet Jimmy Guo as he explores food, creativity and identity in the latest Vasuma Talks.
Vasuma Alley Session - Sunnan Live
Sunnan opened the very first Vasuma Alley Session. An intimate live performance recorded in our alley in Gamla Stan, where voices carried through the room and the music settled in close.
Vasuma Alley Sessions
Vasuma Alley Sessions is an intimate live music format hosted by Vasuma in Gamla Stan, featuring secret performances recorded live with a small invited audience.
The Complete Guide to Sunglasses Lens Types
Finding the right pair of sunglasses often starts with the frame, its shape, fit and style.
But it’s the lenses that truly define how you see, how you feel and how your sunglasses perform.