On May 27, Yttling Jazz became the second band to take over the alley for Vasuma Alley Sessions. The session opened with Illegal Hit, the lead track from Yttling Jazz's latest album, setting the tone from the first notes. From there, the energy kept building, with the audience drawn further into the performance as the evening unfolded.
THE COLLABORATION
The collaboration brings together SoonNoon's approach to traditional hat making with Vasuma's 20+ years of experience in eyewear.
LEARN MOREFW26 OPTICAL
OliveRobust
Multi Colored HavanaKravosas
Black
Black
Brown HavanaDolichophis
Gold/BlackSidewinder
Gold/BlackModras
Black
Brown HavanaCrotalus
SVENSK SOMMAR
Svensk Sommar is a love letter to the hazy dreams and clichés of the Swedish summer. Read more and discover featured frames.
EYEWEAR COLLECTIONS
VASUMA JOURNAL
Vasuma Alley Sessions 2 - YTTLING JAZZ LIVE 27 MAY, 2026
Yttling Jazz stepped in for the second Vasuma Alley Session. A live performance shifting between raw energy and quiet intensity, driven by improvisation, instinct and six musicians completely locked in with each other.
VASUMA and SoonNoon Launch Limited-Edition Collector's Box
Stockholm brands VASUMA and SoonNoon come together for a limited-edition collector's box featuring a handcrafted felt cowboy hat and exclusive navigator sunglasses. Limited to 50 sets.
Vasuma Talks - Dina Ögon
Meet Dina Ögon as they talk about roots, analog grooves, style, and vintage TV jingles in the latest edition of Vasuma Talks.
Behind The Frame - Christoffers Blommor
Vasuma meets Christoffer Broman, founder of Christoffers Blommor, to explore a creative practice where flowers become a medium for expression.