THE COLLABORATION
The collaboration brings together SoonNoon's approach to traditional hat making with Vasuma's 20+ years of experience in eyewear.
LEARN MOREFW26 OPTICAL
OliveRobust
Multi Colored HavanaKravosas
Black
Black
Brown HavanaDolichophis
Gold/BlackSidewinder
Gold/BlackModras
Brown Havana
OliveCrotalus
SVENSK SOMMAR
Svensk Sommar is a love letter to the hazy dreams and clichés of the Swedish summer. Read more and discover featured frames.
EYEWEAR COLLECTIONS
VASUMA JOURNAL
VASUMA and SoonNoon Launch Limited-Edition Collector's Box
Stockholm brands VASUMA and SoonNoon come together for a limited-edition collector's box featuring a handcrafted felt cowboy hat and exclusive navigator sunglasses. Limited to 50 sets.
Vasuma Talks - Dina Ögon
Meet Dina Ögon as they talk about roots, analog grooves, style, and vintage TV jingles in the latest edition of Vasuma Talks.
Behind The Frame - Christoffers Blommor
Vasuma meets Christoffer Broman, founder of Christoffers Blommor, to explore a creative practice where flowers become a medium for expression.
VASUMA STHLMFW 2026
On June 9, Vasuma hosted a Courtyard Gathering at its headquarters in Stockholm’s Old Town as part of Stockholm Fashion Week 2026.