ENVIRONMENTAL RESPONSIBILITY AT VASUMA
At Vasuma, we believe that style and sustainability can go hand in hand. As a Swedish eyewear brand, we are committed to reducing our environmental footprint and using eco-friendly materials and processes in every aspect possible of our business
Bioplastic frames
We focus on using eco-conscious materials in our frame production. Many of our frames are crafted from biodegradable bioplastics, derived from renewable raw materials like cotton acetate and wood pulp. These materials are plasticized with vegetable-based substances, lowering dependence on fossil-based resources.
The majority of our bioplastic frames are made with the innovative "M49" formula, developed by Italian manufacturer Mazzucchelli. This bio-based, biodegradable material provides the durability and design our customers value while meeting the strict compostability standards of ISO 17088:2012. Under specific composting conditions, M49 naturally decomposes, reducing plastic waste in landfills.
To further reduce environmental impact, we minimize production waste by collecting leftover bits and flakes from the manufacturing process. These scraps are recycled and transformed into new acetate sheets, resulting in unique and vibrant frames. While black acetate sheets have been the industry standard, Vasuma led the way in 2017 by partnering with Mazzucchelli to launch multi-colored tortoise sheets made entirely from recycled acetate.
"Our eyewear is designed to last, with high-quality craftsmanship that ensures it can be worn and loved for years to come"
REPURPOSED metal frames
Our dedication to responsible practices extends to our metal frame collection as well. Metal frames demand a careful balance of strength, flexibility, and durability, so we source only premium-quality raw materials from trusted suppliers, including Swedish company Sandvik.
In our production process, no material is wasted. Metal scraps and offcuts are collected and melted down to create new components, ensuring every bit of material is repurposed and reused. By selecting recyclable metals and actively minimizing waste, we play a part in fostering a more circular economy.
Our packaging
At Vasuma, we believe environmental responsibility goes beyond the product itself—it includes how it’s packaged and shipped. That’s why we’ve redesigned our packaging to reduce its ecological impact. Our foldable paper case, made from responsibly sourced materials, minimizes the amount of packaging required, optimizing space and lowering emissions during transport.
In addition, our cleaning pouches are made from recycled PET bottles, giving plastic waste a second life and supporting the recycling industry. We continuously explore new ways to reduce our packaging footprint while maintaining the quality and protection our products deserve.
Vasuma's Responsibility Initiatives
Environmental responsibility is integrated into every aspect of our supply chain and corporate culture. We are dedicated to reducing our ecological footprint at every step—from material sourcing and production methods to packaging and distribution. Our eyewear is crafted with durability and quality in mind, ensuring it can be worn and cherished for years to come.
Beyond our products, we actively engage in initiatives that support social and environmental causes. Some of our key projects include:
• Save the Children Eyewear Collection: In collaboration with Save the Children, we created and sold a special collection of eyewear, with all proceeds supporting the organization’s mission. This effort was driven purely by our commitment to making a positive difference.
• Glasses for Refugees: In response to the Syrian refugee crisis, we launched the "Glasses for Refugees" initiative, partnering with opticians to provide free eyewear and prescriptions to newly arrived refugees in need.
• Lamps Made from Spare Parts: Partnering with a renowned Swedish interior designer, we repurposed unused acetate samples and spare frame parts to create unique, handcrafted lamps. These were auctioned to support the "Anti Cyber-Hate" campaign, blending creativity with social impact.
• Alien Supermarkets Project: We designed and produced eyewear for a non-profit organization focused on empowering children in underserved urban areas. This initiative allowed us to use our expertise to contribute to a cause close to our hearts.
"We prioritize environmental responsibility in every step of our supply chain and business decisions, always striving to make choices that benefit both people and the planet"
The Future
At Vasuma, environmental responsibility is more than a concept—it’s a core value that shapes our decisions. Every aspect of our product development process is carefully designed to minimize our ecological footprint. From choosing eco-conscious materials and employing efficient production methods to ensuring ethical distribution, we are always seeking ways to do better.
Our mission is to inspire meaningful change in the fashion and eyewear industry by proving that high-quality, stylish products can also respect the planet. We remain committed to advancing these efforts in future collections, honoring our Swedish heritage of craftsmanship, innovation, and care for the environment.